If you thought “Bad Blood” was the extent of Taylor Swift’s revenge anthems, “Reputation” would prove you wrong. “I Did Something Bad,” “Look What You Made Me Do,” and “This is Why We Can’t Have Nice Things” all touch on Taylor’s dark side. They also explore a much more electric sound, using techno rhythms to keep the listener hooked through different parts of the song. They offer insight to Taylor’s new outsung feelings toward to the media: her “reputation has never been worse” which means she can trust the people who stick with her now, whether it’s her mom or her boyfriend. Sweet songs like “New Year’s Day” and “Delicate” keep an acoustic vibe, focusing on the piano, and they explore her insecurities and desires in a relationship. She’s unsure of herself, as is explained in “Delicate,” “is it cool that I said all that / is it too soon to do this yet / because I know that it’s delicate.” She’s finished with the party scene, more concerned with who’s left after the party. She can’t shake the media, but she’s becoming more indifferent to them, because the people who matter to her aren’t paying attention to what other’s are saying. The media can still run her out of town, though, which is the theme of “Getaway Car.” Some songs can take getting warmed up to if you’re expecting anything like what she’s done before. This new album crosses lines that not even the techno-pop “1989” did, much more rap-heavy and modern. But many people will find this album is her best, admiring her new sound, change now being expected with every new album. She surprises the audience again, this year with the added social media cleanse and cryptic snake videos before her first song releases. The most important aspect is that she brings in something new, yes, but also what the audience wants, and often they don’t even know it until she writes it in her music. It takes more than one listen; her songs are jam-packed and you may not like everything, from rapping to smooth choruses. But when you listen more than once, you can sort through the different moving parts to what you do like.